The sales funnel concept refers to the process of tipping sales "leads" into the top of a "funnel".  They then progressively move through the sales process ideally converting them to a sale at the bottom of the funnel.

The 5 Why technique is a method of working our why something is not working or has gone wrong.  As there is a great deal of uncertainty in the Sales Funnel process, applying the 5 Whys to sort through the unknowns can be useful.  yellow belt

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