The term Line Extensions refers to making a number of variations of an original product in order to create more sales. Laundry powder is an example and line extensions might include 'for colours', 'for top loading machines', 'extra tough stains' and so on. See how and when you can use this marketing technique.
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Al Ries and his various co-authors is a widely quoted expert in this and related marketing areas. Search Amazon for his books.