Rapid Optimisation of Your Sales Funnel to Improve Profit

The Sales Funnel is a well-known method of describing the several layers that a possible customer needs to pass through en route to becoming a customer.  Each layer contributes more information about your business to the potential customer to encourage them to purchase.  The Theory of Constraints (TOC) is an optimising technique that can show you the very first place you should look at in your Sales Funnel for maximum increase in sales and ultimately profit

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