Increasingly, your website is becoming an essential marketing tool and can often be a major sales tool as well.  When you designed your website, it probably represented the "state of the art" in your mind.  Over time, you will have fresh insights into what works, your competition on the search pages will change and your product emphasis may change.  Periodic tuning can keep your website healthy and doing its job.  This menu provides a list of activities to get more out of your website.  Yellow Belt

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